Marketing – LAN Business Consulting

Are you speaking your Customer’s language?

How aligned are you to your customer’s cultural beliefs. Is your business approach and branding aligned with your target market. Do they get what you are about? Amongst the many things, I do I am a mentor and career coach for senior people in the FinTech industry. I have recently been coaching a senior salespersonContinue reading “Are you speaking your Customer’s language?”

Build a website to suit your business needs

Starting up a business requires many decisions as you build it up. One of those decisions is whether to create a website and most crucially, what it should deliver to your business. Many businesses elect not to create a website citing effort, cost, value derived from it. They are doing ok to transact on Facebook,Continue reading “Build a website to suit your business needs”

Great Customer Experience

Great Customer Experience builds loyalty Today people want to experience things, it’s not enough to own a cool car or get a cool haircut. You can buy or get either of those anywhere, so business owners need to differentiate themselves by creating exiting, pleasing, and interesting ‘customer journeys’ that brings them back to their businessContinue reading “Great Customer Experience”

Are you a Facebook Spammer

By now everyone has understood that posting an event, discount, product on their FB page only works if someone actually sees it. FB have convoluted rules about which people, pages, group posts you see thus reducing the number of people who see your post. This means they must actively go looking for your page toContinue reading “Are you a Facebook Spammer”

Communicating Price Increases

It’s that time of year when you are looking at next year’s pricing. Your operating costs are rising, you need to give your great team a salary increase, and your suppliers of products or services are increasing their prices. There are probably also market shortages driving prices up across the board.

Customer Segmentation

Learn to focus on the customers who bring you the most Think of the 80/20 rule when segmenting your customers. 20% of your customers bring 80% of your revenue – but you’re most likely spending 80% of your time on the customers who bring only 20% of your revenue. Segment all your customers into theContinue reading “Customer Segmentation”

Function over perfection

Don’t wait for perfection to launch or you will never be ready. Is your website not a 100% perfect but the bones of what you want to say is there – then launch the site and start using it. Make an action plan with target dates of what is missing and then do that. ItContinue reading “Function over perfection”