Customer Experience

Are you speaking your Customer’s language?

How aligned are you to your customer’s cultural beliefs. Is your business approach and branding aligned with your target market. Do they get what you are about? Amongst the many things, I do I am a mentor and career coach for senior people in the FinTech industry. I have recently been coaching a senior salespersonContinue reading “Are you speaking your Customer’s language?”

Build a website to suit your business needs

Starting up a business requires many decisions as you build it up. One of those decisions is whether to create a website and most crucially, what it should deliver to your business. Many businesses elect not to create a website citing effort, cost, value derived from it. They are doing ok to transact on Facebook,Continue reading “Build a website to suit your business needs”

Great Customer Experience

Great Customer Experience builds loyalty Today people want to experience things, it’s not enough to own a cool car or get a cool haircut. You can buy or get either of those anywhere, so business owners need to differentiate themselves by creating exiting, pleasing, and interesting ‘customer journeys’ that brings them back to their businessContinue reading “Great Customer Experience”

Communicating Price Increases

It’s that time of year when you are looking at next year’s pricing. Your operating costs are rising, you need to give your great team a salary increase, and your suppliers of products or services are increasing their prices. There are probably also market shortages driving prices up across the board.

Customer Segmentation

Learn to focus on the customers who bring you the most Think of the 80/20 rule when segmenting your customers. 20% of your customers bring 80% of your revenue – but you’re most likely spending 80% of your time on the customers who bring only 20% of your revenue. Segment all your customers into theContinue reading “Customer Segmentation”

Moving from support to experience for your customers It’s the new buzz-word on the street, it’s no longer called Customer Support and your company needs to think and approach it differently. Support is still there but it is now a function of your product and fixes product issues. The relationship with your customer is nowContinue reading “Customer Experience”