How aligned are you to your customer’s cultural beliefs. Is your business approach and branding aligned with your target market. Do they get what you are about? Amongst the many things, I do I am a mentor and career coach for senior people in the FinTech industry. I have recently been coaching a senior salespersonContinue reading “Are you speaking your Customer’s language?”
Author Archives: Lone
Cybersecurity – don’t stick your head in the sand
CYBERSECURITY – Don’t stick your head in the sand Fraud is an ever present danger to all businesses whether small or big. When it happens you are shocked, then you realize that you have no plans or back-ups in place. Fraud, whether external or internal, more often than not has a huge impact on yourContinue reading “Cybersecurity – don’t stick your head in the sand”
Build a website to suit your business needs
Starting up a business requires many decisions as you build it up. One of those decisions is whether to create a website and most crucially, what it should deliver to your business. Many businesses elect not to create a website citing effort, cost, value derived from it. They are doing ok to transact on Facebook,Continue reading “Build a website to suit your business needs”
Great Customer Experience
Great Customer Experience builds loyalty Today people want to experience things, it’s not enough to own a cool car or get a cool haircut. You can buy or get either of those anywhere, so business owners need to differentiate themselves by creating exiting, pleasing, and interesting ‘customer journeys’ that brings them back to their businessContinue reading “Great Customer Experience”
Is it time to Franchise
Thinking of franchising your business Wondering about how to grow your business? Expand with more people at your current location, open new branches in other districts or cities. Perhaps you have wondered about turning your successful business into a franchise. Growing your, already successful, business by creating a franchise can be a very rewarding endeavourContinue reading “Is it time to Franchise”
Are you a Facebook Spammer
By now everyone has understood that posting an event, discount, product on their FB page only works if someone actually sees it. FB have convoluted rules about which people, pages, group posts you see thus reducing the number of people who see your post. This means they must actively go looking for your page toContinue reading “Are you a Facebook Spammer”
Struggling to manage your time?
Or how I got Start 2022 off on the right track. There just doesn’t seem to be enough hours in a day if you are a small business owner. Your to-do list just keeps growing longer and longer. Most items seemed important as you thought of them but in reality, the majority of items onContinue reading “Struggling to manage your time?”
Communicating Price Increases
It’s that time of year when you are looking at next year’s pricing. Your operating costs are rising, you need to give your great team a salary increase, and your suppliers of products or services are increasing their prices. There are probably also market shortages driving prices up across the board.
Customer Segmentation
Learn to focus on the customers who bring you the most Think of the 80/20 rule when segmenting your customers. 20% of your customers bring 80% of your revenue – but you’re most likely spending 80% of your time on the customers who bring only 20% of your revenue. Segment all your customers into theContinue reading “Customer Segmentation”
Function over perfection
Don’t wait for perfection to launch or you will never be ready. Is your website not a 100% perfect but the bones of what you want to say is there – then launch the site and start using it. Make an action plan with target dates of what is missing and then do that. ItContinue reading “Function over perfection”
Are you stealing from yourself?
Never ever blend your private money with your company’s money. There’s cash in the till so it’s easy to just pick some out on your way to the shop or cinema. You get a Lazada delivery for those shoes you ordered and pay using your company’s account. Or maybe your wallet is empty, and youContinue reading “Are you stealing from yourself?”
Pareto Principle
Father of the 80/20 rule of business Vilfredo Pareto is one of my favourite historical people. He was a civil engineer, political scientist, philosopher, sociologist and economist. His impact on economics is still with us today. His work on income distribution is known to us all as he is the father of the 80/20 rule.Continue reading “Pareto Principle”
Growing pains
Are you like many businesses struggling to grow your business bigger? The mindset of running a Start-Up or a small business is very different from running a large corporate business. The move from one to the other is where many businesses fail and go out of business. As described in the book Growin Pain byContinue reading “Growing pains”
Customer Experience
Moving from support to experience for your customers It’s the new buzz-word on the street, it’s no longer called Customer Support and your company needs to think and approach it differently. Support is still there but it is now a function of your product and fixes product issues. The relationship with your customer is nowContinue reading “Customer Experience”
LAN Business Consulting 