Function over perfection

Don’t wait for perfection to launch or you will never be ready.

Is your website not a 100% perfect but the bones of what you want to say is there – then launch the site and start using it. Make an action plan with target dates of what is missing and then do that. It is much more important to have your website up than wait for full perfection. Your website though not a daily moving thing, should be a living thing with regular updates, new blog posts, articles, case studies, references, product launches.

Is the product you are selling ready to launch? Get it out to market as soon as it’s functional. No need to wait till it’s perfect, some user experience feedback will help you get it completely over the finish line. Obviously, you need to have it done to a state where it delivers on all of the stated functions, it could be a little clunky, not as pretty as you want it to be but it works – so launch it.

Is your marketing collateral not printed yet, run out of business cards – don’t make excuses for not acting. You can still make appointments to see prospects, talk about your company and product online, make a buzz about what you are doing.